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High street couture November 12, 2006

Posted by Amanda in Fashion, Travel Diary.
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It was a big few days on the British high streets this week with two major designers releasing collections in Gap and H&M.

Tuesday saw Gap’s collection by Roland Mouret who designed the Galaxy dress that was seen everywhere in the last twelve months. The Gap range consisted of cute voluminous dresses with pintucks, pleats and the like. I broke my resolution not to go into Gap stores just to have a look. I didn’t buy anything though!

On Thursday we were on the spot to see the collection by Dutch designers Viktor and Rolf go on sale at H&M. The stores opened at 9.00 am and we were there at 9.15. By that time, a lot of the racks were empty and there were about 50 women grabbing at whatever was left and going to the counters with armloads of clothes. I didn’t like this collection as much but it was interesting to be on the spot for the feeding frenzy.

Having designers work with high street labels is becoming a regular thing here but I don’t know that we will see it in Australia because we just don’t have the big high street labels like Topshop, Zara, H&M etc so the market is not as competitive.

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